Email marketing is a digital marketing technique that is often overlooked by brands. The general perception is that email inboxes are crowded with spam mails that are not even opened by the target customer. However, this is not true because effective ecommerce email marketing is all about sending the right email to the right people and at the right time.
However, it is worth noting that as a content marketing service provider, Klic opts for different strategies of email marketing for different companies. Sending the same email to the whole contact list is also not advised because different customers require different kinds of information. To keep things aligned and customized as per your own requirements, an ecommerce email marketing strategy needs to be stratified.
If you want to learn more about targeted emails then read ahead about:
- Different kinds of email marketing campaigns.
- How to find the correct ecommerce email marketing campaign for your brand?
- Choose Klic for bulk email marketing services.
Types of Ecommerce Email Marketing Campaigns
Setting up your own email marketing campaign is highly important because it brings awareness with well-crafted CTAs (Call To Action) and can even establish a loyal consumer base. Therefore, for the best outcomes in online marketing services, choose any of these email campaigns:
1. Drip Campaign
Just like a drip when your automated emails are pre-scheduled and are sent one after the other it is known as a Drip ecommerce email marketing campaign. Usually drip campaigns are used to increase awareness and guide new customers towards your brand. You can share services through content marketing services.
Example: HubSpot uses drip campaigns to onboard new users and educate about the features.
2. Lead Nurturing Campaign
Nurturing campaigns are targeted much more towards converting visitors into consumers. Bulk email marketing services do not nurture leads because they create awareness. But this email is designed to offer value for the customer based on where they are in the customer journey.
Example: Shopify sends lead nurturing emails to new merchants on their platform with tips on how to increase sales.
3. Trigger-Based Campaigns
This is a highly personalized ecommerce email marketing tactic that is specific to user action. These emails are sent afterwards of a sign-up, download, add to cart feature, browsing history or social media likes. Compared to bulk email marketing services, this one is personal and timely.
Example: AirBnB tends to send reminder emails for users who have viewed a listing but don’t book it.
4. Retention Campaign
This email is for customers that have already purchased your products and are here to stay. The goals with this email content marketing services are to strengthen ties between brand and customer. Brands can increase engagement through loyalty rewards, product tips and updates.
Example: Starbucks has an email-based loyalty program where rewards are given to customers who sign-up for the newsletter.
5. Win Back Campaign
This email tends to target dormant subscribers who haven’t been active lately. The whole effort behind these online marketing services is to re-engage the customers back with the brand by sending reminders or offering rewards.
Example: Spotify sends win-back emails for users who haven’t logged in for more than 3 months.
6. Post Purchase Emails
Once a purchase has been made then ecommerce companies ask for the email ID. This information is then used to run an ecommerce email marketing campaign that targets post-purchase behaviour. Companies can follow-up with a welcome, thank you, product usage tricks or similar products that can also be purchased.
Example: Amazon sends emails with complimentary products every time a purchase is confirmed.
7. Seasonal Campaign
Sometimes ecommerce email marketing campaigns are designed for branding purposes and seasonal holidays are targeted to create positive perceptions. Brands can target national holidays, major events, birthdays or anniversaries in their content marketing services.
Example: Macy’s sends a holiday sale email every year before Christmas to all previous customers.
8. Newsletter
As the name suggests, a newsletter serves the basic function of sharing brand updates with the customer. You can choose to share educational content, product changes, brand updates or any other insights in your online marketing services.
Example: The Foreign Affairs Magazine sends a monthly newsletter of the latest news articles and press releases for their readers.
How to Pick the Best Email Marketing Campaign for Your Brand
If you are a brand who is just starting out in ecommerce email marketing then here are the signs dictating if you need a social media agency Dubai. Investing in all the types of email online marketing services will only burn through your money, but to find a strategy and make it work for you consider these points:
- Identify Goals: Your brand should be clear about the business goals they are setting when heading towards ecommerce email marketing. Whether you want to create awareness, build rapport, form a loyal consumer base or target seasonal events.
- Audience Analysis: It is not just about your brand, instead learn a little bit about your audience as well. In our content marketing services, Klic includes audience analysis to verify if awareness is there or conversion is needed.
- Customer Journey: An important aspect of ecommerce email marketing is the customer journey and you should be aware of where customers are. Bulk email marketing services can create an email for each level of journey.
- Testing: No online marketing services can assure success in the first go. With Klic, you can conduct A/B testing to figure out what is working and what isn’t.
Get Bulk Email Marketing Services from Klic
For complete success in ecommerce email marketing services, here at Klic we suggest to get a bulk service. Instead of investing in smaller email campaigns that bring minimal results, you can choose to invest one-time on the larger bulk email marketing services. This will bring the option of diversifying the type of emails that are being written.
As an online marketing service provider we are also prepared to design emails for different customer journeys as well as consumer requirements. To make the email fit best with your needs, Klic will also adjust content marketing services towards seasonal variations. However, if you don’t ask for bulk email marketing services then it will end up costing you more.
Conclusion
There are a variety of ecommerce email marketing services that can be availed for the best outcome for brands. A drip campaign creates awareness, while lead nurturing can help you achieve conversions. From Klic, you can receive content marketing services that cater to trigger-based purchasing or improve customer journey by providing a post-purchase strategy. For bulk email marketing services book your free consultation with Klic now!
Frequently Asked Questions (FAQs)
What is the difference between a drip and trigger-based email campaign?
A drip ecommerce email marketing campaign creates awareness, but trigger-based campaigns are meant to target customer pain points.
How to measure the success of my email marketing campaign?
The best way to measure success of content marketing services for email providers is to look at sales numbers or website CTR (Click Through Rates).
