Klic Services Used
- Google Ads
- Search Engine Optimization
- Content Marketing
The Result
Strategic Gains with Klic
SafeDryver has achieved some major wins since hiring Klic for digital marketing services:
- Managed to achieve an impressive 89% of website health within 1-month of launching.
- Executed a successful content strategy that reached audiences of over 2.9K within 1 month only.
- Improved CTR between the period of 3 months since website audit was conducted, its reaching 56%.
- Generated an exceptional authority score of 61, which shows a 2X improvement before Klic was hired.
Overview of the Project
This project is for a company named SafeDryver. They are a UAE-based premium driver service and car hire that caters to individuals looking for safe and convenient transportation. From everyday commute to special events, SafeDryver caters to all. The company takes all its bookings online through the official website and customer support network.
When SafeDryver reached out to Klic for a major audit of its website to revamp it, we came fully on-board and partnered with them at every step of the way. From the first phase, our objective was clear, which was to implement SEO optimization, keyword ranking, website content management and tailored strategizing to increase the website’s visibility.
We reviewed the transportation sector in UAE and found competitors to be lagging in online presence and most companies primarily offer car rental services at affordable prices. Therefore, Klic opted for a proactive approach to SEO refinements and consistent website backlink acquisition for positioning SafeDryver ahead of the digital trends.
We launched a campaign to write creative content and improve user experience for SafeDryver website, and SEO optimize it to increase reach. Since August 2024, Klic has increased 9.4K backlinks from 793 referring domains and reached 107k impressions on Google.
Strategy Insight
Initial Challenges
When SafeDryver contacted us, the main challenge being faced was the inability to use their website and optimize it as a platform to increase brand awareness. Most of the business tasks were being conducted through word-of-mouth, so the digital platforms were being ignored.
The client asked for assistance with these aspects:
- Web audit
- Revamping of website
- PPC for targeting UAE residents
- SEO optimization on website content
- Content writing for blogs and website pages
Our first step was to assess the current digital touchpoints and understand how users were interacting with the website — or why they weren’t at all. It became clear that the site needed more than just visual improvement; it required a strategic revamp with a user-friendly layout, clear value propositions, and optimized content to drive both awareness and conversion. By treating the website as a core marketing tool, we aimed to transform it from a static page into an active business asset.
Team Strategies for the Solution
After reviewing the client’s existing ranking on Google, their website and past PPC usage, the team at Klic decided to focus on link building, keyword ranking, Google ads service, content management and SEO optimization.
Across the different areas, Klic worked on these solutions:
- Scalable UX Driven Web Solutions: SafeDryver’s website was revamped, including updated landing page, About us page, services etc. User experience was focused to make it easier to navigate.
- Precision Ad Targeting: Google ads service initiatives were used to target UAE consumers. Certain demographics were targeted that matched the client’s niche.
- Intelligent Search Performance Tuning: Backlinks were built to increase impressions and keyword ranking were increased to ensure higher ranking on Google.
- Strategic Brand Storytelling: High quality content written for the website; clear and persuasive CTAs.
To ensure impressive outcomes for our client SafeDryver, Klic ensured that their website could be revamped to show the true brand colors and tone. Impressions and clicks considerably increased, while bookings sourced from the website have improved as well.
Major Wins
Klic’s efforts into the SEO, PPC, content marketing and web development for SafeDryver paid off and the brand has managed to improve its online presence. The website blogs and landing page now rank higher on Google, increasing their visibility. The company has generated more clicks and impressions, as shown in the data from last month.
Client Feedback
We Build Connections That Convert
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