Klic Services Used
- Search Engine Optimization
- Google Ads
- Web Design & Development
The Result
Strategic Gains with Klic
The event planner has successfully achieved some major highlights for their business due to Klic’s web redesign and ongoing marketing strategies.
- Achieved a remarkable increase in overall traffic to the new website, at +193%.
- Completed a successful SEO optimization strategy, which increased organic traffic by +458%.
- Fulfilled the client requirement of increase in interaction rate through effective web design strategy that reached +560%.
- Secured a slight yet continuous rise of +19% in ad clicks for paid targeted advertisements.
- Managed to improve AWR visibility score by 156 positions within the short span of 1 year.
Overview of the Project
An event planner working on high-end jobs for private business events and government functions required a complete website rehash. For the strategic digital marketing plan, the existing website was found to be outdated and users had complained of confusion when visiting the site to make a booking.
When the client reached out to Klic, they mentioned the need to present their brand values, mission and unique signalling voice of professionalism. They wanted to maintain an appeal of a professional event planner, so that high-end events for the government and MNCs could be conducted successfully,
When Klic started this partnership, the aim was to rehash the current website. However, a new custom website was launched and organic marketing was conducted through advertisement campaigns and SEO planning. Our endeavours were repaid in the form of an impressive 193% increase in website traffic and 560% increase in website interaction.
Strategy Insight
Initial Challenges
The event planner was struggling to find a correlation between their website and services. The services are top notch and make professionalism look easy, but when an impressed visitor goes to the official website, then the client complained that their perception about the brand is changing.
The initial complaint with which the client contacted Klic was to rejuvenate their website and improve interaction rate for visitors. However, an in-depth site audit showed that client requirements and existing website were vastly different, and a new website design and development will work much more efficiently.
Through competitor benchmarking and user behavior analysis, it became clear that the website wasn’t reflecting the emotional impact or elegance of the services offered. The brand voice, visuals, and overall structure needed a complete overhaul — not just a facelift — to align digital perception with real-world delivery.
Team Strategies for the Solution
Our solution to the client was to focus on keyword rankings within their domain and marketing, once the website has been redesigned to match their vibe. We were able to rank a number of keywords, but have been withheld from this case study due to confidentiality issues.
Our strategies included:
Data-Backed Search Visibility Optimization: Our SEO optimization tactics improved AWR visibility score by 156 positions. Other stats are:
- Returning Users: +4500
- Goal Completions: 95%
- Events Per Session: +85%
ROI Led Paid Advertisement: Meanwhile, our PPC marketing efforts have also been leading to some positive results, like:
- Search Impressions: +65%
- Ad Clicks: +19%
- Conversions: +10%
- Interaction Rate: +560%
We Build Connections That Convert
Stranger
Target
Visitor
Leads
Success
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Disclaimer: At Klic, our client’s privacy and confidentiality of data is respected. Therefore, we do not disclose any client names on our case studies or promotional activities, unless prior explicit consent has been received.
