Klic Services Used
- Search Engine Optimization
- Google Ads
The Result
Strategic Gains with Klic
This lifestyle brand has shown remarkable results since partnering with Klic for a revamp of its branding image.
- Managed to deliver a high website performance pf 91 within a period of just 3 months.
- Drove a highly successful SEO optimization scheme, resulting in a high score of 92.
- The total impressions for the website reached impressive new heights of 103,000 potential website search results.
Overview of the Project
A company operating in the Gulf States has been established as a leading lifestyle branding voice and home good manufacturer. They have specialized in producing quality home supply items, from essential crockery items and kitchen gadgets to aesthetic elements. They have built a strong reputation in the market for home goods, but digital presence remains limited.
When the client approached Klic, they were looking for a new website that could represent the years of manufacturing experience that the brand has. The aim with this website had been to ensure brand presence on digital platforms, in order to engage within the realm of B2B as well as B2C that the company caters to.
Considering the lack of any digital agenda, Klic started working on helping the brand find a voice that represented their company’s history, mission and values. A branding image was created with the client and then web design & development elements were decided. SEO optimization was also done to ensure higher ranking.
Since the launch, Klic has helped our client company achieve a significant increase in online visibility. The website that has been designed is performing high at 91% and SEO optimization is also high at 92%.
Strategy Insight
Initial Challenges
Increasing digital presence and building a global brand was a huge goal for the brand, in which website development was the first step. The company required improvement in brand awareness and conversions from the website.
Although, client already had carved out a niche into a specific market segment, but most of it had been done online. In the digital landscape, the brand had no presence and a Google search only showed competitors.
Carving out an online niche for the brand and then building on that identity throughout the website is the main challenge, as it was needed to convert into legible leads.
Without a digital footprint, the brand risked losing credibility and visibility in an industry that heavily relies on online discovery and trust signals. Potential customers searching for similar products or services were landing on competitor websites, leaving the brand out of the conversation entirely. This not only impacted lead generation but also made it difficult to position the brand as a serious player in the market.
Team Strategies for the Solution
From the very first meeting, it was clear that Klic had to provide more than just digital marketing service. Instead, we were tasked to help build a brand from the bottom. Here is how we did it:
- Shaping Brand Voice: Our very first goal was to identify a branding voice and build on existing values to help the brand carve out a relevant niche online. We worked the most on this part of the digital marketing service, as constant back and forth required weeks of planning, meetings and then the final branding identity was created.
- Scalable Web Architecture: Once branding identity had been finalized, we worked towards web design and development, providing a successfully running website to our client. In just 2 months, it can be seen that the website has been performing well, with other areas improving as we speak.
- Precision SEO Architecture: Further, the content was optimized on SEO rankings to meet a higher score on Google search results as well. Our SEO optimization team targeted the keywords, demographics, market and other deciding factors to form a target consumer base. Based on these keywords, the website has been maintaining its position and improving Google search rankings.
Major Wins
Even though the brand has been working in home good manufacturing for over 10 years, but clear brand identity was lacking. In order to aid the client in finding a voice, our team worked diligently with the marketing department at the brand’s company. Clear keywords were identified and values were watered down, so that a clear and concise brand identity could be created.
Web development progressed and design elements were selected on the basis of brand identity. After just 2 months of being live, the website performance has increased from 28% to 73%. Additionally, we have seen remarkable growth in SEO optimization, as website ranking on Google has also been consistently increasing. Current impressions are at 103k, with a major increase from past months.
Organic Social Media Marketing Results on Instagram:
We Build Connections That Convert
- STRANGER
- Target
- Visitors
- Leads
- Customer
- Promoter
Stranger
Target
Visitor
Leads
Success
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