Only using high intent and low competition keywords to rank higher on Google search results will not give you increased sales. Organic traffic may be increasing on your website, but where are the conversions? This is a frustrating reality for many brands that ranking higher on Google does not stabilize finances of the business. The fault can lie with the SEO agency working for you or rooted in a deeper fault within your branding strategy.
However, there is good news when it comes to boosting webpages. Current industry trends show that optimizing search visibility can lead to 40% higher conversion rates. This means you just have to adjust your SEO strategy to your target audience and the brand will start to see higher sales. But, even the best SEO company in UAE cannot do much for your brand when optimizing SEO, if you are unclear about what you want.
This is why, in this blog we are helping brands find their SEO position by discussing:
- 5 common SEO mistakes hurting Google rankings.
- Solutions to optimize SEO strategies.
- Monitoring is an integral role of an SEO agency.
- Kli SEO agency provides the best solutions.
Top SEO Mistakes Sabotaging Google Rankings
The consequences of having a lot of bad reviews on GMB (Google My Business) can have negative effects on your brand. Search engines will rank the business lower due to poor customer satisfaction, which will decrease web traffic. However, genuine mistakes related to technicality of SEO are:
1. Keyword Selection
SEO content writing is an integral part of SEO optimization, in which content is curated in accordance with a certain keyword. However, the mistakes that most brands make is that different keywords are used in the title, description and headings of the webpage. Similarly, relevant keywords are not used, so when a user sees the webpage after a search, they do not click.
2. Backlinking Errors
Another mistake made by SEO optimization agency is that sufficient backlinks are not used, which makes website navigation much harder. Whether it is a Google crawler or a reader, a lack of internal linking of the website is a huge mistake. This means that a user is coming to one webpage and leaving, while Google crawl is also not able to access your whole website.
3. Quality of Content
The new SEO update by Google, which focuses on EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) has put content in the front and centre of SEO. It is now impossible to use just the correct keywords and expect to rank on Google, you also have to generate exceptional written content. Hire an SEO agency for blog writing services or else Google rankings will get more complicated.
4. Choosing Between Long or Short Tail Keywords
Experts in SEO content writing know that short-tail keywords have high competition in the thousands with lesser chances of conversion and higher chances of organic traffic. Long-tail keyword use by an SEO agency is due to its low competition and high intent users, but they are much more tricky. The mistakes brands make is choosing one that does not hold relevance to their brand, product or industry.
5. No Link Building
Ask any SEO agency employee and you will know that link building is a regular task because it increases the chance of someone finding your website. However, entrepreneurs or those new to SEO content writing do not focus on this aspect of SEO. This means that the webpage is invisible on Google unless someone has specifically searched for a relevant keyword.
Proven Solutions to Boost SEO Results
If you are new to SEO, then learning the SEO fundamentals, tools and skills building will help you get started. As a brand, you can apply these solutions for better results:
Keyword Selection: Using thorough SEO search tools can help you find the correct keyword and avoid any confusion between long and short-tail keywords. Ahrefs and SEMrush are paid tools, but UberSuggests is a free SEO tool that can also be used. In blog writing services, find the perfect balance of achievable competitiveness and good search volume for best results.
Backlinking Strategy: When forming backlinks for your website, avoid irrelevant links and those are spams. Build backlinks from reputable and relevant websites to your brand. Local networking or finding a community from LinkedIn can help you in this regard.
Investing in Content: Hire an efficient SEO agency for SEO content writing or blog writing services to make sure that your content is of good quality. There is no shortcut in writing or making good content as per EEAT rules, so hire the experts.
Combining Strategic Positions: What we mean by this is combining all range of keywords, belonging to different relevance levels, competitions, volumes and short/long tails. This strategy is used by the best SEO company in UAE to drive volume by short-tail keywords and conversion by long-tail keywords.
Importance of Monitoring in SEO Optimization Agency Success
When hiring the best SEO company in UAE, make sure that they give importance to monitoring any SEO tactics. SEO measurement helps to align future SEO tactics to broader business goals, while reviewing if previous SEO strategies worked or not.
- Tracking Performance:To know if an SEO agency has worked in improving sales or not, then SEO measure is the only way to track performance.
- Identifying Issues: The strategy of the best SEO company in UAE is to spot any errors within the first few days of SEO optimization, so that it can be removed.
- Real-Time Optimization: Monitoring allows for quick adjustments in SEO content writing. Simple tasks like adding keywords or removing them can make a huge difference.
- Measuring ROI: To find out if blog writing services investment is justified, then monitoring can help to track campaign effectiveness.
- Algorithmic Changes: Any SEO optimization agency aligns with new Google updates, so constant monitoring ensures that your webpage is also adjusted to the updates.
Conclusion
If you are investing in optimizing web content as per SEO guidelines and still not receiving results, then look for mistakes that are being made. These mistakes can seem insignificant, but in reality resulting in lower rankings on Google, which will affect business. This is why, hire an SEO agency like Klic for good quality content and link building, which sets a high authority score for your website and increases conversions.
Frequently Asked Questions (FAQs)
Why is my website getting traffic but no conversions?
High traffic does not guarantee conversions, especially if you are not targeting high intent users. Incorporate CTAs and target high intent users to drive traffic.
What are the common SEO mistakes that hurt rankings?
Keyword stuffing, backlinking errors, no link building and low quality of content can hurt SEO rankings.
What to choose between long-tail and short-tail keywords?
A combined strategy that uses both long and short tail keywords is best for any webpage because long-tail keywords bring high intent traffic and short-tail keywords have high search volumes.
