AI is not the enemy and neither is ChatGPT. As a content marketing agency, we have heard this often from our clients that no AI should be used at any place on their website. Clients want 0% AI scores from web content whether it is a blog, landing page or even social media content. There is a general despise of anything AI among brand owners and content writers because they look at it as the enemy.
However, this is certainly not the truth. High scores of AI content on your website can result in low SEO (Search Engine Optimization) scoring, but this does not mean that ChatGPT should not be used at all. In fact, 61% of marketers are already using AI and specifically ChatGPT to optimize their content in different ways. As an SEO agency, if Klic completely shuns the use of AI then we are heading into the direction of losing out to competition in the future.
We have written this blog to end the mindset that ChatGPT is not good. So, read ahead for:
- Unpacking the myth that AI is a threat.
- Efficient ways of using ChatGPT for your web content.
- The human touch still matters.
Debunking Myths: Is AI the Enemy?
Klic is a digital marketing agency that has been working in this field for years. So, we have seen all kinds of origin and decline of trends, including the rise of AI. But long before AI was introduced in the ChatGPT format, people were already weary of this technology. The most persistent view is that AI will replace the role of humans in a content marketing agency, like content writers, web specialists, keyword searchers and more.
This is not true and exactly the opposite is the actual truth. Instead of replacing humans, AI is capable of creating more jobs. There is a need to oversee, manage and interpret AI whether you are a content marketing agency or an ecommerce retail brand. Further, people also believe that whatever is shared by AI is always correct and take it as a fact.
This can create major problems for brands because SEO agencies can be working in a completely wrong direction because of AI. Our advice is to analyze and double check anything that AI is stating. An easy way of doing so is by checking for the sources and their credibility, so don’t take AI at its face value.
How to Use ChatGPT for Website Success
ChatGPT is not the enemy because it is an efficient tool that can be used to achieve excellence in your content. Instead of intentionally avoiding it, learn to use it wisely as a tool that is there to help you. Coming from a content marketing agency, AI or ChatGPT can both help your web content and here is how you can use it:
1. Set a Vision
ChatGPT is a great way to curate a vision for your brand and understand the type of content you want to write. No matter what industry you might belong to and your brand niche, ChatGPT can review industry trends and give you major insight. As a digital marketing agency, you can use this information to curate your own goals, content type, length and more.
2. Setting the Tone
As humans, even a content marketing agency can sometimes vary on the brand tone and kind of messaging. It is human to make faults but AI is designed to stick to a prompt. Once you have decided your content strategy based on audience likes, the next step is to set a tone with ChatGPT. You can either be professional, fun, rebellious, funny or have a credible voice.
3. Make Content Eye-Catching
For some clients of an SEO agency, they can greatly benefit from optimizing content through ChatGPT once it has been written. A professional perspective carries more weightage but to make it succeed on your website, use AI to beautify it. You can do this by requesting heading styles, putting bullet points, breaking the content into chunks etc.
4. Opportunities for Visuals
Using ChatGPT is not limited just to web content and it can even be used for visuals on your website. Ask it to analyze the kind of website you have, including colors and other visuals. Based on this information, ChatGPT can provide infographics, product designs, demonstration videos and more that can be used by a digital marketing agency.
5. Call to Action
We at Klic content marketing agency believe that ChatGPT works best on smaller prompts and CTAs (Call to Action). Instead of asking it to write the whole blog, ask it to write CTA sections of the blog because that is where it excels. Make your content stand out and be snappy through ChatGPT.
The Human Element: Why People Still Matter
ChatGPT can be used in a number of different ways to optimize web content. From social media posts to SEO targeted ads, there is a use for AI-generated content for every brand. However, perspectives from this content marketing agency still state the importance of having a human touch. You cannot neither completely rely on ChatGPT nor fully escape its use. The perfect balance between human and AI can lead to digital marketing agency success for the brand. Here is why the human touch still matters:
- Capturing the Vibe: AI can generate content but to capture the whole vibe of the brand and staying true to it can only be done with a human. You need a content writer or manager constantly reminding ChatGPT with a prompt on brand voice.
- Emotional Connection: ChatGPT cannot form an emotional connection with your customers, only you can do that. Even an SEO agency that is working for you can only form that connection in a limited way, so you need to be present.
- Accuracy: There are instances when ChatGPT gives wrong information and portrays it as completely factual. We have seen this happen many times because we are a content marketing agency, so you need a human to check the accuracy of content.
- Strategic Thinking: AI can give insight and tell you industry trends. But, it is only you who can look at these trends and form a strategy for success.
Conclusion
When deciding whether you should use ChatGPT or not for web content, we are here to tell you that it is essential to use AI tools. Because if you are not using them then you may be left out from the industry competition. Perspectives from content marketing agency state the need to optimize content through AI tools like ChatGPT. You can use creative prompts, edit AI content and find effective visuals to make an excellent website.
Frequently Asked Questions (FAQs)
Can a content marketing agency fully rely on ChatGPT for web content?
No. You cannot fully rely on ChatGPT and other AI tools for web content. Instead, your aim should be to reach the perfect balance of human touch with AI tools in your web content.
In what ways, ChatGPT improves efficiency of content creation?
You can use ChatGPT to draft multiple variations, conduct market research, write good CTAs, generate ideas and more.
