Dropping organic traffic day after day and week after week is a sign that something is majorly wrong. It does not come with any alerts, error messages or a notification that your web traffic is about to decline. But, suddenly disruption does occur and gaining back the same momentum can take a long time. An SEO agency can help you regain traffic through targeted ads, but organic traffic remains tricky.
The situation of organic traffic loss in addition to error on your website can be a highly stressful time. Therefore, it is common for people to lose their cool when they don’t find a solution in generic guidelines. At Klic, we believe that regaining organic traffic is not random and neither is the loss of this traffic. It indicates a deeper issue that can be resolved.
Read ahead to find out more about:
- Difference between paid and organic traffic
- Clear and early signs of web traffic decline.
- Quick tips to increase organic traffic in the long run.
Paid or Organic Traffic: Difference between the Two
The difference between organic and paid traffic is the same as the difference between PPC (Pay Per Clicks) and SEO (Search Engine Optimization). The best SEO company in UAE is mindful of these differences and therefore offers either organic or paid growth, depending on your brands’ requirements.
Starting with paid traffic, it comes from paid advertisements. These ads can be on a search engine, social media or be shown as display banners on other websites. In SEO content writing, brands usually set a budget to run paid advertisements and stick to targeting their customer base.
On the other hand, organic traffic is unpaid and generated naturally. The brand can do activities like blog writing services, make valuable or informational content and focus on building credibility. In this way, organic traffic that comes to your website through an SEO optimization agency is there naturally.
The similar features of paid and organic traffic are:
- Both paid and organic marketing aims at attracting relevant visitors on their website.
- Each can be tracked, measured and optimized for better results.
- Each requires finances from the company and a basic budgetary limit.
- Both play an important role in building brand awareness for consumers.
Early Signs to Spot Incoming Decline of Organic Traffic
As an SEO agency, we have seen that corporations suddenly see a major decline in their organic traffic and then realize that things were going south for a long time. The issues with organic traffic are not sudden and there are ways you can spot this early on. Here are a few diagnostic reasons for decline in SEO agency web traffic:
Content Expiry
Even the best SEO company in UAE has to keep updating their content or else they lose traction over time. It is human nature to look for updated and latest information that has not been published months or years ago. Web pages that once ranked number one can now sit buried on Google’s second or third page in search results.
Site Migration
Suppose you have hired SEO content writing services and made major changes to site URL, content and visuals. A platform migration and even site changes can decline organic traffic if your SEO is not structured. Pages can lose authority and therefore vanish from search pages.
Security Concerns
Sometimes being hacked or including a spammy link on your website can make you score low by Google search bots. There are several blog writing services that can interlink blogs with spammy links which is a direct violation of Google policies. So keep a track of links you’re uploading.
Technicality Concerns
SEO optimization agency is a technical field that is based on numerous hidden technical features. Any one of these technical issues can lead to a decline in your organic traffic. This can include crawl errors, indexing issues, broken links, page load speed and much more.
Google Updates
If you have based your whole content on previous Google guidelines and the SEO agency rules are changed by Google then your website will automatically go into last place. Google search algorithm updates can change rules that make up site authority, content relevance, link quality etc.
Competitor Activity
Sometimes a decline in SEO optimization agency results are not related to your brand at all. Instead, they are connected to improvement in your brand’s competitor and their SEO strategies. With refreshed content and new backlinks, your competitors can steal organic traffic coming your way.
User Engagement
We have seen this multiple times in SEO content writing that user engagement starts to decline in the first few months and it is followed by a decrease in organic traffic later on. When your audience isn’t interacting with your web content, making comments, resharing URLs and decreasing Click Through Rates (CTR), it can cause an issue.
How to Grow Organic Traffic After Decline
Your organic traffic on the website has declined and an analysis of previous activities has shown that one of the mentioned issues was the root cause. Now moving forward, an SEO agency advises to implement all of these solutions or at least the majority of them:
Content Optimization:
- Hire the best SEO company in UAE and frame it towards audience search intent.
- Update entire website’s content through SEO content writing that aims towards organic traffic.
- Target long-tail keywords in blog writing services and question-based keywords.
- Create topic clusters that expand the core content themes of your website and market.
- Take the help of an SEO optimization agency and start publishing content regularly.
Technical SEO:
- An SEO agency can improve page reload speeds and mobile usability.
- Hire the best SEO company in UAE and address all technical crawl errors or backlinks.
- Use schema markup to improve visuals on your website.
Website Authority:
- To build web authority, suggestions from Klic are to secure high quality backlinks from relevant domains.
- Strengthen internal linking throughout the website.
- Hire an SEO agency and include at least two to three SEO backlinks on each web page.
Competitor Relevant:
- An SEO agency can help you develop insights from competitors and their strategies.
- Leverage these insights and Google updates to optimize content on latest rules.
- With an SEO optimization agency, your web content should be highly updated.
Conclusion
The signs of organic traffic declining on your website can be seen from early on. It is not a sudden thing that happens without any reason. Instead, you can catch early indicators like declining engagement, updated rules and competitor oversight. To avoid them, you should hire an SEO agency like Klic to keep content updated and aligned with Google guidelines.
Frequently Asked Questions (FAQs)
What is the most common cause for a drop in organic traffic?
Technical issues are the leading cause for SEO agency and brands to lose their organic traffic. It can be crawl errors, backlink issues or even Google updates.
How can an SEO agency help to regain lost organic traffic?
An SEO agency will help your brand identify the technicality behind losing traffic and spot the exact issue. This will help to resolve the exact concern with your website.
Is there a chance to spot early signs of declining organic traffic on my website?
Yes, early signs of declining organic traffic can be easily spotted. Look for decline in user engagement and security concerns on your website.
