Digital marketing is expected to evolve in unprecedented ways in the next 5 years. With rapidly evolving technologies and consumer behaviour shifts, the digital marketing landscape we see today will completely change. It is not different for the UAE or Middle East, as digital marketing services UAE are set to change with emerging trends.
Expecting no change to digital marketing in the UAE would be incorrect because a government-funded report by Digital Portal found 99% internet penetration in the UAE. With the majority of the population being on the internet, it is the safest option to prepare for the upcoming changes to stay ahead of the curve.
Keeping this in mind, we have written this blog about:
- Upcoming digital marketing trends of the future.
- Digital marketing opportunities for the MENA region.
- Choose Klic digital marketing consultant for the future.
What’s Next for Digital Marketing: Trends To Watch
It is unlikely that digital marketing services UAE will be completely replaced by something else. Instead, technological advancements will be slowly incorporated along with current practices. Some of these advancements are:
1. Seamless Integration of AI
It is impossible to think of the future, without considering the role of AI (Artificial Intelligence). It is already transforming how brands analyse and consume data, but even more changes are to be expected in the future.
Consumers now require highly personalized experiences, which can be given to them by AI. Industry experts believe that brands that can seamlessly integrate AI and still appear authentic and trustworthy are built for the future. This means that you must incorporate AI on your websites and marketing schemes, but not lose the essence of what makes your brand unique.
2. The Rise of Video Content Marketing
It has been stated numerous times that attention spans are declining, and a major reason for it is the rise of short-form video content. This popularity is not expected to see any decline, at least in the next 5 years.
By smartly using video content, brands can truly change the whole game and reap the benefits of going viral. Investing in video strategies is the foremost goal of any digital marketing agency Dubai because of its ability to entertain. Make snackable short-from content, but do not shy away from in-depth long-form content as well.
3. Voice Search Models and Content
As a digital marketing consultant, Klic has seen numerous clients reject the idea of supporting voice-based marketing. However, the future of digital marketing services UAE and in the region show that voice search adoption is on the rise.
Marketers must now design their websites to support voice searches and customize content to appear higher on the Google search page. From online marketing services, the strategy to apply is to write in a natural language pattern or simply how people talk in real life.
4. Blending Digital Into the Physical World
Immersive technologies are only just getting started. We keep hearing about VR (Virtual Reality) or AR (Augmented Reality) being the next big thing and it is certainly true. With these tools, digital marketing services UAE can become immersive.
For a customer, this means that experiencing products will feel lifelike. A few examples are virtually trying on a dress or using a VR headset to get the feel of a new product. The implications of VR or AR can change on the basis of your product, but efficiently applying them into your digital marketing activities is a mark of success. Klic, digital marketing agency Dubai can certainly help you with it.
5. Power of Social Commerce
The time of running a product ad and expecting increased sales is long gone. Now marketers have to integrate marketing on social media platforms in a completely natural way. Customers should not feel coerced into buying a product, instead be influenced into giving it a try.
Social media platforms play a major role in this regards because any digital marketing consultant now goes for micro-influencing. Instead of picking the most famous YouTuber on the platform, find one with a smaller audience but more relevant to your brand.
Unlocking MENA’s Digital Potential
As per market research, digital marketing of the MENA region (Middle East and North Africa) is worth over $6.95 billion in 2024. Projections show an upward trend and by 2032, it can reach $44 billion in market cap. Therefore, for an online marketing services provider, there are a lot of opportunities to pursue in this region. Here is what you can do:
- Local Influencers: Micro and even nano influencers in the GCC region are an untapped market. For local brands that are looking to expand in this region, local influencers can provide strong engagement.
- Arab Voice Searching: For SEO and content marketing, Arab language voice searches are unheard of. However, digital marketing services UAE can help you strategize with smart devices for voice search.
- E-Commerce Expansion: Online marketing services have found a surge in online shopping in MENA. However, to expand in this region, your brand needs to cater to local culture and personalization options.
- Inclusion of Sustainability: The increase of demand for eco-friendly decisions is not only true for Western market, but is applicable in the UAE as well. Ask a digital marketing consultant to market your brand’s eco-friendly strategies.
Build For the Future With Klic
Want to customize your brand to fit better into the future in the MENA region, then choose Klic for digital marketing services UAE. We are a digital marketing agency Dubai that solely helps brands stay ahead of the curve and with our online marketing services, you can stand out from the crowd. Here is why you should choose us:
- Long-Term Strategies: Instead of chasing trends one after the other, Klic invests in long-term online marketing services.
- AI Integration: Blending AI to existing webpages and marketing content can be tricky. However, with Klic as your digital marketing consultant, you can seamlessly integrate AI without any issues.
- Localized Insights: Our marketing experts have in-depth knowledge of the local GCC market and digital trends. So, if you’re an outside brand wanting to break the market then contact us!
Conclusion
Digital marketing services UAE is a highly dynamic field. Look at the previous 5 years and you will be able to identify that marketing services have come a long way. In the next 5 years, digital marketing consultant strategies are also going to change. From AI to social commerce and more, you have to change your brand’s marketing strategies to stay ahead of the curve.
