PPC marketing is not just another marketing technique used within digital promotional strategies, it’s one of the fastest ways of reaching ready-to-convert customers. Through Google ads service feature, your business can specifically target an audience that is the right fit and turn them into loyal long term customers. Data also suggests that 65% of users click on Google ads when they’re looking to make a purchase.
A 65% chance of ROI is pretty high for any digital marketing technique, whether it is pay-per-click advertising, lead generation services or Google ads service. However, PPC demands strategy, instead of blindly paying for targeted ads to the consumer.
We will be discussing this strategy in this blog:
- Exploring different types of Google PPC campaigns.
- Basics of Google AdWords.
- Klic’s lead generation services
Types of Google Paid Campaigns
Before opting for Google ads service, it is important to understand how pay-per-click advertising works, so that you can identify one that matches your business’ needs. Here are the types of paid advertising in Google ads services:
Search Ads
These are text-based ads that are shown when certain keywords are searched on Google. For searching car rentals near me, Google can serve you main car rental companies’ PPC ad campaigns. In a search ad, the customer is already looking for a service/product provided by you, so ROI remains high.
Display Ads
These are visual ads that are shown inside websites, apps or video-based platforms that are part of the Google Display Network. As part of the Google ads service, display ads don’t rely on certain keywords. Instead, they are targeted at the right audience through demographics and leveraging a retarget.
In-Stream Ads
A video ad that gets played right before a YouTube video is known as an in-stream ad, but more than just YouTube, it also includes any other video-based platform. This Google ads service can be used for Facebook, Insta stories, Twitch streams and of course YouTube. Lead generation services that target-in-stream ads ensure higher engagement from consumers.
Remarketing Ads
Retargeted ads that are part of pay-per-click advertising are designed to re-engage the customer based on their past interaction with your business. A Google AdWords campaign management company can access data on users who have visited a URL, watched an ad or done similar keyword searches, and retarget them on Google, social media etc.
Social Media Ads
Any form of paid advertisement on social media is part of pay-per-click advertising and can account for lead generation services as well. However, you have to work smartly and target ads either locally or based on demographics, interests and shopping behaviours.
Local Services Ads
These are designed for the local business as part of Google ad services, which uses the traditional PPC marketing technique for lead generation services. These ads are shown on Google based on keyword searches and allow customers to directly contact you from your ad.
Gmail/Amazon Ads
Pay-per-click advertising done on the Gmail or amazon platforms is part of this type of Google ads service. You can either go into the promotional tabs of Gmail or boost your brand higher on Amazon. Sponsored displays on video ads that personalize your brand to the target audience are the best strategy suggested by any Google AdWords campaign management company.
Features of Google AdWords
If you are on the lookout to hire a Google AdWords consultant, rather than opting for the overall pay-per-click advertising, then read ahead to learn about what it even is. Beginning with the definition, Google AdWords is based on the model of pay-per-click advertising, which uses keywords to show paid promotional ads on Google search and across the Google network.
It’s main features are:
- Targeted Keywords: Google AdWords consultant looks for specific keywords that customers are using, relevant to your business, industry, market, service etc. Either broad phrases or exact matches can be used to reach the target audience.
- Creating Ads: In Google ads service, creating an engaging ad is highly important because both words and visuals have to be used. Effective Google AdWords campaign management is to get straight to the point and offer solutions to the user.
- Bidding Ads: A daily budget works well, but Google AdWords campaign management can also use weekly or monthly budgets. You can opt for manual or automatic bidding.
- Targeting Ads: Once all planning has been done, the exact targeting of the ad has to be decided. A Google AdWords campaign management company offers insight into location, device, demographics, time, and further audience information. Retargeted ads help you further pin down the users who are interested.
- Tracking Performance: Once Google ads service has run, the final thing to do in pay-per-click advertising is to monitor the performance. Use CTR, CPC and conversion rates for this.
Lead Generation Services by Klic
There are various ways you can choose to opt for pay-per-click advertising. From Google AdWords consultant to lead generation services, keyword ranking, retargeting ads and much more. However, lead generation services are different from other pay-per-click advertising techniques because they are used to attract only potential customers. A lead generation services team will get your brand awareness to increase. At Klic, this is why we are the best at providing lead generation services:
Targeted Paid Ads: Klic offers targeted Google ads service, which means that we will leverage the whole google network to run ad advertisement campaigns for your brand.
Content Marketing Expertise: As a Google AdWords consultant, we realize that words matter the most. This is why our expert team of content writers will come up with engaging content and compelling CTAs.
SEO-Optimized Growth: Lead generation services work on SEO keyword searches and ranking. Instead of only suggesting vague phrases that may work, we offer critical insight into exact words that will rank your page higher on Google search.
Efficient Email Marketing: Klic does not write spam for you, instead your emails or newsletters can become a voice of reason. Using tactics of pay-per-click advertising for credible lead generation services, we will use data-backed email marketing techniques.
Conclusion
Now that the blog has been read, we are looking forward towards creating a highly innovative and successful pay-per-click advertising campaign with your brand. At Klic, we ensure that more than just Google Ads service, we offer customized lead generation services and personalized Google AdWords campaign management. With our services, your business can reach new heights, bringing in new customers and with high conversion rates, they can be turned into a loyal customer base.
Frequently Asked Questions (FAQs)
Why does my business need lead generation services?
Yes, all businesses that want to sell their product on digital platforms need lead generation services.
Are Google ads service and pay-per-click advertising the same thing?
PPC marketing is an overall model that can be done in a number of different ways, and one of those ways is Google ads service. If you hire Klic for Google ads service then we will run targeted ads for you, but hiring for PPC includes much more in-depth planning.
Should I hire a Google AdWords consultant for search or display ads?
Search ads target keywords, but display ads are shown based on demographic insight. We suggest targeting ads on search ads for the first time and retargeting should be done through display ads.
