Running Facebook ads without a clear strategy is an investment without a direction, which ends up costing more and brings no results. In such a digital landscape, where businesses have data-driven insights into their customers and run customized ad campaigns, a Facebook ads cannot be run without a clear strategy; this is not the way of a social media agency. For success, businesses need structure and data-backed approaches to their investment.
Especially on Facebook, where there is a large volume of ads, businesses benefit from standing out and apart from the crowd. Data in 2025 shows that $150 billion have been spent in ad revenue by companies on this platform. This confirms Facebook as the leading and most impactful digital advertising platform. Yet, most of these billions are lost because of poor targeting, ambiguous standards or weak messaging.
To avoid ending up like one of those businesses that are wasting money on Facebook ads, rather than running strategic ads then read this blog to get tips and guidelines from a social media marketing agency. At Klic, we have run several successful campaigns on Facebook and these tips have helped us so far.
In this blog, you will get:
- Basic Facebook ad guidelines for businesses.
- Top 5 tips for successful Facebook ads.
- Why choose Klic for a successful Facebook ad campaign.
Getting Started With Facebook Ads
A social media agency Dubai will help you with the creatives and strategic targeting of Facebook ads, but before these later stages it is important to get your basics in order. This means that even as a business owner who has nothing to do with social media marketing, you should still know the basics, including foundational details, character limits, image dimensions etc. To match your content to the platform, here is what you should know:
Images:
A social media agency uses an image ad to combine text with one image. It has to be attention grabbing and make the viewer stop scrolling to look at it. Any image has to follow these rules:
- Image resolution: 1200 x 628 with 1:9:1 (landscape) and 1:1 (square)
- Dimensions: 600 x 600 pixels
Videos:
For any social media marketing agency, video attains the most traffic and conversions than any image format. Videos are visual assets that keep the audience engaged, but if they are not visually appealing and aesthetic then they are of no use. For most impact, Facebook ad videos should have:
- Video resolution: 1080 x 1080 pixels with 1:1 (desktop) or 4:5 (mobile)
- Dimensions: 120 x 120 pixels
- Video length: 15 seconds max
Carousel:
A carousel is a format containing 10 or more images/videos that can be scrolled. For a social media agency Dubai, a carousel is a unique way of sharing multiple ideas with the viewer. However, to optimize Facebook ads, carousels should have:
- Cards: 2 to 10
- Resolution: 1080 x 1080 pixels
- Length: 15 to 30 seconds
Stories:
Stories used by Meta ads agency are ephemeral images or videos that play for a certain period, across all Meta platforms including Facebook. Although there are not guidelines to formatting of a story, but it good to follow these tips:
- Cards: As many as you want
- Resolution: 1080 x 1080 pixels
- Length: 1 story lasts for 24 hours
5 Successful Tips from Social Media Agency for Facebook Ads
Klic is a social media agency that has run several successful ads for its clients. These are 5 tips that have always helped us land more sales from the Facebook platform:
1. Facebook Pixel
A competent social media marketing agency knows about Facebook Pixel and uses it constantly. It is a piece of code that can be added to the official website, which links your website to Facebook. This means that conversions from Facebook can be tracked and during retargeting, content can be further optimized to cater to the audiences.
2. Sales, Not Growth Merics
For any business, it is important to generate clicks, views and traffic to the website, but what really matters is higher sales. A social media agency Dubai will also focus on sales over other vanity-based metrics because sales numbers show the real results. This is true for Facebook ads as well, which can lead to conversion and higher traffic on the website, but sales must also increase within one month of targeted Facebook ads.
3. Strategic Long-Term Growth
If you were to ask a Meta ads agency about Facebook ad strategy, then the most obvious response will be strategic long-term vision for any ad targeting. An easier way of understanding it is that Facebook ads are built over time, rather than created. Efforts of targeting, gaining consumer insight, and retargeting are a continuous process that leads to success.
4. Categorising Ads
A Facebook ad can serve various functions and any social media agency will distribute ads into design, target and miscellaneous. This categorisation will help your business turn elements into optimized final content.
5. Setting Clear Goals
Although, this one is obvious but as a social media marketing agency that has worked with numerous brands, we have experienced it first hand that most businesses do not even have a clear goal. Ad categorisation will help you set multiple goals, but for one ad being run on Facebook, you should have one clear goal about outcomes.
Go With Klic for Success in Facebook Ad Campaigns
Our basic guidelines and tips for success of Facebook ads comes due to our extensive experience in this field. After working with numerous clients that belong to different industries, our team at Klic has gained various insights from the market. The reasons you should be choosing the best social media marketing agency i.e. Klic are:
- Goal Oriented Strategies: Klic social media agency designs each campaign with clear goals. If you are not sure about those goals, then no worries we will sort them out for you. This is because goals based on a clear direction bring better results.
- Creative Conversions: As a social media agency Dubai, we realise that conversions cannot occur due to a single targeted ad. Our team at Klic is capable of creatively thinking out of the box, so that users’ attention is easily grabbed.
- Precise Audience Targeting: A/B testing is conducted diligently by Klic meta ads agency, which results in precision targeting. Constant testing and monitoring of ads helps us to reach the ideal customer, who will click on the CTA to make a purchase.
- Transparent Reporting: Instead of inflating numbers just to please clients, we show the real picture. This means that our social media agency clearly states the metrics of reach, clicks, conversions and ROI.
Conclusion
With this blog, we hope you have a better idea on how to optimize Facebook ads in a way that helps to build your brand. Directly connecting Facebook to your website can also increase traffic and generate sales. However, a competent social media agency focuses on our tips to ensure clear goals, follow constant monitoring and strategically align with long-term growth. Contact Klic and get a quote for Facebook ads today!
Frequently Asked Questions (FAQs)
Will Facebook ads work for my business?
Facebook ads will definitely work for your business because they offer access to a wide variety of audiences. A social media marketing agency will help you curate Facebook ads to your own unique brand voice.
How much should be spent on Facebook ads?
Spending for Facebook ads depends upon your brand’s industry, goals, target audience and retargeting. A small business will be spending less than a larger brand name. Contact us to get a quote!
What are the metrics to consider for Facebook ad placement?
The single most important metric for Facebook ads are sales, but other indicators can be web traffic, sales and conversions.
