Starting a blog is like carving your own corner in the huge world of the internet. It can be a place where you share your ideas, give expert tips or explore the world and more. Starting a blog is easy, but finding online success through that blog can be complicated. This is why, Klic content marketing agency has collected the tips and tricks from experts and included them in this blog.
In the early 2000s and even into the 2010s, blogging was mainly considered to be a hobby. In the current world of today however, it is now a powerful tool for growth. Whether you are a business based on ecommerce retail or want to build a brand on your own personality, a blog can be a powerful tool. In fact, businesses are bound to see 55% more website visitors if they have their own blog.
This is why, read this blog to learn more about:
- The basics of starting a blog.
- Main signs of a successful blog.
- How to choose content writing services?
First Steps in Starting a Blog
In SEO content writing services, there is a golden rule of blogging called the 80/20 rule. You are supposed to focus 80% of blog content on useful stuff for the audience, while 20% can be promotional. However, to start a blog do this:
Step 1: Look Inwards
A successful blog according to website content creation experts is one that is focused on a niche. Do not start a blog that covers a vast range of topics because it will confuse your audience. Instead, we suggest looking inwards and identifying a topic that is your core interest and then start a blog on that topic.
Step 2: Know the Audience
Once you know the topic you want to write on, the next step is to figure out your audience. In content writing services, the main focus is on what the audience wants. If you want to grow successful online then you can’t write about topics that are of no interest to the audience. Instead, hire Klic’s blog writing services and get in-depth knowledge into your consumer base.
Step 3: Conduct Market Analysis
It is unlikely that your blog is on a topic that nobody has covered. The internet is a vast place and therefore somebody has definitely covered this topic in their blog. A content marketing agency can write on the same blog topic for multiple clients. So, it is best to figure out the market for your blogs. Identify your competitors and see what they are doing.
Step 4: Pick a Niche
After identifying the competition, any SEO content writing services agency will then conduct a gap analysis. This means that those areas will be identified within the topic that have not been covered by a competitor. An example of this is writing a blog on budget friendly travel destinations in Europe, like Ljubljana or Porto because Rome, Paris and Berlin are covered in most blogs.
Step 5: Pick a Name
Ask any website content creation expert and they will say that naming your blog is highly important. The name can’t be highly specific, so that if you want to grow your niche into the future, it may hold you back. The name can also not be too generic because then the audience is confused about the content.
Step 6: Set Up the Blog
To set up the blog, pick a CMS (Content Management System) that can host your blog. For personal blogs, WordPress is perfect but if you’re a business then you can hire content writing services to code from scratch. Suggestion from blog writing services is usually to host web content on your own domain because monetization becomes simple.
What Makes a Blog Truly Successful
There are different factors that work towards making a blog successful. As a content marketing agency, Klic realizes that there is no single sure shot way of winning the online war. Instead, you have to identify your own niche and carve out a successful spot within it. This is how you can identify a successful blog:
Helpful Content:
Blogs fully rely on the quality of their written content to achieve success. Therefore, your content has to be helpful and bring some value to the reader. This is why, SEO content writing services focus on informational content.
EEAT Framework:
EEAT stands for Experience, Expertise, Authority and Trustworthiness. Your blog should have all of these attributes to become a successful blog. Make sure to hire content writing services from a company that offers key experts in your niche, so that written content is reliable.
Engagement Factor:
If your reader is coming to read the blog and then leaving without any more activity then this is not good enough. Engaging content makes for successful blogs because it means that the audience is commenting, sharing and there is a general discourse around your blog.
Lived Experience: A survey conducted on blog writing services found that blogs written on personal live stories and lived experiences do much better than any other kind of blog. People want to know what you think, experience and have lived through. Such stories in website content creation allow for a deeper connection with your readers.
Structuring the Blog: Klic content marketing agency makes sure that each blog is structured with scientifically backed data. The introductory paragraph should hook the reader and the main body should have meaningful content. The conclusion must summarize the whole blog and leave something for the reader to know more about your brand.
Choosing the Right Content Writing Service
Klic has successfully started a blog for SafeDryver which received 2.9k organic traffic in just a few months. However, if you are a brand reading this and want a successful blog of your own then here are a few points you should consider:
- Assess expertise of the content writing services agency you want to hire. Do they know about your niche and can they write meaningful content on the topic? Pick a company’s blog writing services only when they are experts.
- Check quality of the content they have already written. Check for samples and ask about their previous clients. A content marketing agency with years of experience will have tens and even hundreds of clients you can review.
- Evaluate their flexibility that can help you adapt to changing market trends. Your niche and approach to content writing services can change. So, SEO content writing services by the agency should be able to adapt.
Conclusion
To start your own blog, you don’t need to have expertise in website content creation or coding. Just hire an expert content marketing agency like Klic that can provide the expertise in SEO content writing services while you can provide insight on the topic. This combination of your expertise and Klic’s content writing services will definitely lead to success.
Frequently Asked Questions (FAQs)
How do I know if a content marketing agency understands my industry?
Look for the expertise of a content marketing agency and check for previous clients in the same field.
What are the prerequisites of starting a blog?
You must have a clear purpose and carve out your niche based on gap analysis of the market. Hire a content marketing agency for expertise in website hosting and domain management.
