Running Google ads can completely transform your business, as long as you are avoiding mistakes commonly made by companies without even realizing. Yet, over 60% of Google ads service budgets are wasted by businesses that are already running on tight budgets. Whether you handle PPC in-house or outsource to a Google ads agency, error-filled PPC strategies can easily drain your budgets and limit growth.
This is why, in this blog we have curated a list of all the common mistakes that businesses usually make when setting Google ads service for their brand. These errors range from poor keyword searches to missing tracking metrics and more. However, Klic’s Google ad services come with good news because we offer insights into mistakes along with relevant adjustments that can be made.
In this blog, you will be reading about Pay per click services:
- Common Google ads errors made by businesses.
- Unique elements of ecommerce PPC services.
- Klic Google ads services
Top Google Ads Service Errors to Avoid
When Google ads consultant makes a mistake, it means that campaign effectiveness is being reduced and budgets are being wasted. As a result, your business can face serious consequences, as sales do not increase and your spending budgets decrease. It is therefore very important to be able to identify mistakes in pay per click services. Here are the mistakes to look for:
1. Poorly Targeted Keywords
Keyword targeting is at the core of finding the right audience through Google ads service, whose interests match your business values. However, ineffective keyword targeting by Google ads agency does not drive traffic, decreases visibility and therefore impacts conversions. Your pay per click services can be targeting overly broad keywords with high competition.
Avoid this mistake by:
- Conducting thorough keyword searches and planning for relevant and manageable keywords.
- Regularly review keyword targeting results and updated keywords.
2. Ignoring Ad Assets
Ad assets are elements of a Google ads service that can help to enhance your pay per click performance. It increases Click Through Rates (CTR) and gives users additional information about the brand. If you are not leveraging these ad assets, then a Google ads consultant is making your brand look vague and therefore not trustworthy.
An effective Google ads agency will leverage assets by:
- You should be using site link extensions to highlight important web pages with relevant site information.
- Add callout extensions to your par per click services, which will build trust with customers.
3. No Conversion Tracking
Whenever Klic Google ads agency works with a client, the services of tracking metrics takes up weeks of work and solutions help to specifically target the most relevant customers. However, if you are not tracking google ads service, then you are blind about how par per click services are working for your brand.
For effective tracking, we at Klic suggest:
- Setting up a proper tracking metric to measure key user actions; purchase, sign-up, referral etc.
- Hire a Google ads agency for regular campaign tracking and retargeting efforts.
4. Use of Negative Keywords
There are certain keywords relevant to your service, but can lead to irrelevant traffic on your website. Without negative keywords, your pay per click services are being shown to customers who are not the target audience, but you are still paying for that ad. This means that your budget is decreasing, but relevant traffic is not being targeted.
Use negative keywords in scenarios where:
- If you are a product-based company, then use negative keywords to block any job seekers.
- Exclude competitor brand names, as users won’t be clicking your link if they want to access your competitor.
5. Overlooking Mobile Optimization
Google ads service can be tuned towards desktop ad targeting or mobile ad targeting. However, the common template that most Google ads agency use is for the desktop. In this aspect, the mistake you are making is not adjusting the ad to become mobile-friendly. Google crawlers also index mobile versions of websites before desktop versions, so you have to prioritize mobile optimization.
This mistake can be avoided easily by:
- Hiring a Google ads consultant for customizing ad copy and extensions for mobile users.
- Optimizing website landing page and other relevant pages for better mobile usability.
6. Leaving Out Search Intent
There are two main intentions behind search intent for eCommerce PPC services; Informational or Transactional. If an informational link is popping up for transactional intent or vice versa, then outcomes are unsuccessful. As a Google ads agency, Klic emphasizes on the need to know search intent because only then the correct outcome can be reached.
To align intent with Google ads service, do this:
- Put a clear division on website pages for informational and transactional content.
- Blogs can be informational, while product-based pages are transactional.
- Run pay per click services on the basis of these two groups.
Key Differentiators for eCommerce PPC Services
If you are an ecommerce retailer then pay per click services for your brand will be much different from any other website. eCommerce PPC services are unique as:
- Product Based Targeting: eCommerce PPC services promote a product rather than services. This requires tailored messaging and visibility of prices/visuals to make the product clear for the user.
- Integration of Inventory: Pay per click services for an ecommerce website have to follow inventory. A product cannot be advertised if it is not in stock, which is why Google ads service have to be double checked.
- Inclusion of Pricing: Similar to inventory, price updates must be aligned by a Google ads consultant with targeted ads. The price shown to the customer through Google ads service must be the actual price or else site authority will decrease.
- Visual Ad Format: For ecommerce PPC services, images and videos have to be featured more than the written content. This is because customers are more interested in the product than keywords.
Google Ads Services by Klic
For your next pay per click services, choose Klic because it is the best Google ads agency out there. We are Google ads consultants that will work as an integral part of the team. The services that we offer are:
- Google Ads: Targeted Google ads service for this search engine ensures that similar keyword searches land your website link on top.
- YouTube Ads: Paid video ads on the YouTube platform before or in-between videos will ensure that you are targeting the correct audience.
- Local Services Ads: Pay per click services also extend to local ads, based on local targeted efforts and search intent.
- Amazon Ads: For ecommerce PPC services, our efforts are also available for Amazon products.
- Email Marketing: Targeted ads towards potential customers’ emails can also be done through Klic.
Conclusion
For the best Google ads service, we suggest choosing Klic because we offer extensive services of targeted ads across numerous platforms. The quality of running advertisements, including keyword optimization and lead generation services ensures that you are effectively using pay per click budgets for an increase in sales. With the help of avoiding the mentioned mistakes, Klic also assures that conversions can be gained with minimal spending.
Frequently Asked Questions
What is a sign that Google ads service is under-performing?
If you are scoring low on major tracking metrics, it can be deduced that your pay per click services are under performing. This can include ROI, sales, website traffic, conversions, queries etc.
Can fixing small Google ad mistakes really make a difference?
Yes, even minor issues can lead to major breakthroughs because you are able to reach your business’ target customers.
Which platform should I focus on for targeted ads in ecommerce retail?
For ecommerce PPC services, Amazon and Google are the two most commonly targeted platforms.
