Digital advertising never stands still! There is always an update or shift towards new technology right around the corner. Therefore, businesses that are affected by these new updates on Google ads, SEO or any other marketing feature. It becomes essential for these businesses to make adjustments according to new rules so they stay ahead of the game. This optimizes efforts and brings real results.
Leveraging your brand capabilities to meet the new rules is also very important. Because those businesses that fail to monitor and adapt the latest Google updates can see a sudden drop in traffic and then go invisible. For a Google ads agency this is a nightmare. But, pay per click services that do leverage the updates can see a 25% increase in revenue within 3 months.
For Klic, this stat makes the investment worth it and changes worth tracking.
Before availing Google ads services, read this blog about:
- All the latest Google updates that a digital marketing agency should know.
- What do these changes mean for businesses or Google ads expert.
- Contact Klic digital marketing agency for expertise on latest updates.
Key Google Updates for Digital Marketing Practices
Any changes to the Google platform can drastically impact practices of SEO, Google ads services, targeted campaigns etc. Even minor changes in design can change the way visitors see your website, therefore it is better to keep informed.
1. Rising AI Integration
Search engines continue to incorporate AI into their platforms and AI system integration will only increase with time. For a digital marketing agency, Google updates now require consideration of the AI overview. The latest update is the Google testing for a ‘Web Guide’ which is a new way of displaying search results in a cluster. Although this is still in the testing phase, websites need to:
- Pillar Pages – As the web guide update would put webpages in a cluster, then blog content should be created as pillar pages.
- Topic Clusters – The clustering policy is based on internal linking and that is why your website should create clusters of similar topics as well.
- User Intent – More than keywords, think about clustering of similar intent keywords. This will help guide a user through your website.
2. The Demand Gen Campaign
This new update from Google is yet another way that AI is being incorporated on the platform. Demand Gen is an easy way for Google ads agency to advertise their products through good visuals. There are multiple formats that are supported in this update including still picture displays, video or native ad strategies. Your business can invest in pay per click services for demand gen by:
- Transition – Existing video campaigns and discovery action campaigns can be migrated to Demand Gen.
- Asset Diversity – Instead of only focusing on Google ads services that have photos, learn to diversify the ads. Make videos, carousels, images and more.
- Segmentation – This is very important for Demand Gen because segmentation allows to increase effectiveness. Whether you want to reach the goal of sales, lead generation, web traffic or generate awareness, these things can impact the way Demand Gen is to be applied.
3. Negative Keywords for Performance Max
Google Performance Max was first introduced in 2021 and since then it has been changed completely. The underlying rule that still remains the same for Google ads services in performance max is that it allows advertisers to target Google search, display, YouTube, Shopping, Discover, Maps and Gmail through one campaign. The latest change is the addition of 100 negative keywords that can be added as well.
- Related Keywords – Just like positive keywords, negative keywords are also related. Klic digital marketing agency can remove similar keywords as well.
- Share List – Instead of asking a Google ads expert to manually check-in boxes with negative keywords, performance max has the same share list across all platforms.
- Monitoring – An important part of setting negative keywords is to keep monitoring their performance because they can block visitors as well. A Google ads agency should regularly review their performance.
4. AI Content Ranking
To check if AI content ranks on Google or not, Ahrefs conducted a study on over 600,000 ranked pages. The findings from pay per click services found that AI content can still perform but human editors are needed. For AI content you can learn how to unlock the power of ChatGPT with perspectives from a content marketing agency. Google crawlers only rank pages written by AI when they have been edited by humans. The implications of this are:
- AI Integration – AI can be used for blog writing services and by Google ads services to find a direction. ChatGPT can help in creating initial drafts and outlines for web content.
- Content Authority – To make sure that your content is not mistaken for being written by AI, you need to incorporate authoritative sources. Use proprietary data or include commentary by experts in your website.
- Templates – Avoid any and all AI templates because they sound generic and also do not work according to Google ads expert.
What These Updates Mean for Your Business
As a brand wanting to hire a digital marketing agency for the Google platform, these updates have major effects on your practice. Klic Google ads agency have these following suggestions to prepare your web content for the new rules:
- Content Strategy: To meet new updates for Google, it is very important to follow the EEAT content strategy. Make your content weighty with Experience, Expertise, Authoritativeness and Trustworthiness. A Google ads agency can help you align content strategy effectively.
- Content Structuring: Another feature of pay per click services that can help appear further up are pillar pages. Form topic clusters and follow the web guide layout when designing content.
- User Intent: When setting out a strategy for Google ads services then user intent is becoming increasingly important. You have to target high intent keywords that can guide visitors towards your website.
- Content Segmentation: In addition to asking a Google ads expert for user intent keywords, you should also take their opinion on diversifying content. This diversification should be strategically planned to mimic different user journeys.
- Content Authority: Lastly, hire a digital marketing agency that does not use generic AI templates for SEO or Google ads services. Instead, a Google ads agency that curates web content on new designs is a better option.
Keep Your Website Updated, Contact Klic
Get in touch without our expert Google ads agency for all kinds of content strategy, planning and execution. Klic is here with updated solutions for new Google updates and pay per click services are modified to meet future changes as well. Here is why we are the best digital marketing agency:
- As a Google ads agency we develop deep insights into Google updates and regularly track changes.
- Whether it is the Google platform’s official announcements or research into Google analytics by third parties like Ahref. Our Google ads services are kept up-to-date with all necessary shifts.
- To meet high standards of our Google ads expert, we also regularly track existing strategies and look for areas of improvement. This helps us to update previous content according to existing rules.
- Content segmentation is a priority for Klic digital marketing agency. We are prepared to provide audio, video or written content across all platforms and Google platforms.
Conclusion
The Google platform regularly rolls out updates and changes to its features that can deeply impact websites and other businesses. As a brand owner with no Google ads expertise, it is wrong to expect you to keep up with all the changes. Therefore, hire Klic Google ads agency for expert tips and strategies on new updates.
Frequently Asked Questions (FAQs)
Does Google ads services update affect my website?
Yes, Google updates do affect website performance. Changes can lead to sudden drop in traffic and websites can also be completely removed from search results. So, it is better to adjust with the new rules.
Can AI tools fully replace humans for content writing?
No, Google updates still require content to be human edited. Therefore, you cannot fully rely on AI as a digital marketing agency.
