Ever read something so well-written that you don’t even realize that you are being persuaded to buy something? This is the magic of exceptional copy-writing and can be used as a hidden weapon in this fast-paced world of digital marketing. When attention spans are getting shorter, writing a copy for content marketing that sets the tone just right and makes the reader interested is the sort of influence that all businesses aspire towards.
In 2022, it was estimated that the content marketing industry valued around $63 billion, but in 2025 it has increased 70% in value to $107 billion. This projectile growth is not seen in any other digital marketing field and indicates that content marketing services are only just getting started. From social media posts to blog writing, there are numerous ways you can avail the services of a content writing agency.
However, before you hire Klic for any content marketing services, you should read this blog for a better idea about:
- How to define copy-writing
- Benefits of a reliable content writer
- What to look for when hiring content marketing services
- Why is Klic better?
What is Copy-writing in the Marketing World?
Copy-writing is both a science and an art. It is an art as it strings words together to make a readable and engaging copy of content, which drives action. It is also a science because it uses keyword ranking, SEO, back-linking and much more to ensure that the written copy can be accessed by the target audience.
The signs of a copy-writing document are:
- Direct: Marketing signals are heavy in a copy-writing manual, as content marketing services will include advertisement copies, promotional ads and much more.
- Conversion: A copy-writing format is focused on converting the reader into a buyer. Being conversion focused, a content writing agency will ensure copy-writing services use the correct words.
- Value: Copy-writing brings value to the company, due to the fact that it is a medium through which business can directly talk to their consumer. Whether it is mission, vision or simple conversations, copywriting by Klic can do it all.
- Emotional: The main aim of any content writing agency is to grab attention, peak interest and then convert readers into buyers. To do so, a copy-writing service will include emotional messages that appeal to the consumer.
Benefits of a Reliable Content Writer
If you are interested in the field of content or blog writing and are looking for ways to include some form of content marketing within your brand, then here are ways a content writer or written content can bring value to your brand:
Effective Calls to Action
Good copy-writing is not skimmed over by the consumer, instead it is read and also has the power to persuade the reader to make an action. This can either be to visit a URL, official website, go through product portfolio and most importantly to make a purchase. When done effectively, blog writing by a content writer can help you turn readers into loyal customers.
Branding Image and Signals
Almost 48% of consumers require consistent messaging from their brand. This means that a business cannot be formal in one month and then proceed to casual promotional ads the next month. Similarly, the values shown by a brand in their promotional activities have to remain the same over a period of multiple years. A content writing from a good content writing agency will do exactly that.
Building an Image
Are you an innovative brand, a global compatriot, environmentally friendly and sustainable or focus on consumerism? These are different branding images that a brand can build. To be able to build such an image, it is highly important to hire content marketing services, who will help you shape personality.
Emotionally Bonded Audience
58% of young consumers form an emotional attachment to brands, which ends up meaning that they only buy from that particular brand. If you also want your business to have emotionally attached consumers, who remain loyal customers then avail the services of a content writing agency. Whether it is blog writing or social media posting, a content writer can craft a brand story and help you align emotionally with consumers.
Organic Growth
Instead of paid advertisements that only bring one-time consumers, a copywriter can help you form a loyal consumer base who keep coming back. This ensures that your business grows organically, which ensures that the growth is sustainable for a longer period of time. A content writing agency like Klic can provide organic growth through effective copy-writing.
What to Look for When Hiring Content Marketing Services
To make it easier for you to find the perfect content marketing services, it is important to take a few steps that ensure success. Here is what to do:
Define Goals: What do you want from your content writing agency? Blog writing, social media posting, LinkedIn posts, long form or short form content etc. are all included in content writing services. Define goals by setting the outcomes that you want.
Check for Industry Knowledge: When reviewing different content writing agencies, we suggest evaluating an agency’s knowledge on your industry. It is not important for them to have in-depth knowledge, but they should have the tools to reach your target audience.
Analyze Content Quality: The first step to take when meeting with a content writing agency is to ask for their portfolio. They should have an extensive list, but if there are only a handful of clients with meaningful results, then that is also good.
SEO Optimization: It is not just blog writing on the latest topics, but that blog should rank on top when searched on Google. This is done through SEO optimization and content marketing services should ensure keyword searches, optimized headings and URLs.
Constant Monitoring and Reporting: A blog writing service does not stop right after a blog has been published. Instead, it is a constant process just like any other marketing strategy. Therefore, make sure that the content writing agency you are hiring is able to provide consistent services.
Why is Klic Better?
If you are sold on the idea of content marketing services and require a copywriter to provide effective copywriting documents for you, then Klic is definitely the best option within UAE. We consider ourselves the best because:
- We customize your copywriting efforts, instead of an overall approach for all our clients. So, all content marketing services will cater to your specific industry and target audience.
- We are real experts in the field of content marketing services because of data-driven strategies and effective tools that help us oversee trends.
- We offer profit-sharing for our clients, who are unwilling to pay before any content writing service has been provided. You can avail our service now and pay later.
Conclusion
With this, we conclude that a content writing agency can do much more for you than just write a blog or make a social media post. Klic will go above and beyond in all aspects of content marketing services, which include content strategizing, defining goals, targeting audience through emotional signalling and much more.
Frequently Asked Questions (FAQs)
What type of content does Klic specialize in?
Our team at Klic that provides content marketing services are real experts in all kinds of copywriting services. From blogs, web copies, email marketing, you name it and we will deliver.
Can you help my brand find a tone and voice?
Yes, Klic works collaboratively with their brands, especially in the early stages to carve out a brand voice and message for all our clients.
Where should my content strategy start from?
If you are completely new to content marketing services, then we recommend beginning with web copies and elevating content on your official website.
