Did you know that each social media platform has a personality attached to it? There is a distinct vibe for each platform that attracts a specific type of audience and businesses. The visitor expects brands to behave in a certain way on a certain social media platform. But being a business it is not easy to keep track of all the social media platforms and their personalities. Therefore Klic social media agency dubai is here for you to decode it.
Social media platforms are also too big now to ignore or not put too much effort into. Stats show that on an average people spend 2 hours everyday on social platforms. It is most likely that your target audience is also on these platforms, you just have to find the perfect platform, a tone that works and your business will see monumental success. Establish your social media content strategy with Klic after reading this blog on:
- Some social media related stats that are relevant for businesses.
- The personality of most famous social media platforms.
- How to engage with the audience through correct signalling?
Important Social Media Statistics for 2025
Social media is now ingrained in all our daily lives and for most people it is now related to work as well. Whether you are an employee of a social media agency Dubai or simply a visitor on these sites, here are some stats that need to be considered:
- Kepios shows that in 2025, there are over 5.24 billion social media users worldwide.
- Average spending by businesses has reached $276.7 billion on social media advertising.
- Social media ads are the leading source of brand awareness for consumers aged 16 to 34.
- Almost 48% of consumers interact with brands on social media, which is much higher than figures from 10 years ago.
- 90% consumers also rely on social media platforms to learn about the latest trends and news.
These numbers highlight the importance of having a clear social media strategy. However, if your business is failing to gain numbers then fix it by reading our blog on how to fix sales numbers from social media ads.
Platform Personalities: A Basic Guide on Social Media Vibes
If you didn’t know, each social media platform has a distinct personality that forms its basic content. The user also changes personality based on the type of social media platform, so your business’ social media content strategy has to match those personalities.
Personality: Friend to All
Facebook is the largest social media platform as of now because there are over 3 billion active users there. With this massive user base, it is hard to choose one distinct personality for the platform and that is the unique feature of this site. The decision-makers at Facebook focus on community building at this platform which is why brands that are a friend to all perform better here. Here are a few considerations brands can make for social media engagement service:
- The average age of a Facebook user is 25-54, so older adults and families are the target audience for businesses.
- Facebook is a robust advertising platform that connects to Instagram which helps businesses curate a clean social media management strategy.
- Marketplace is a great way for ecommerce retailers to sell their products directly to interested buyers.
Personality: Cool Kid
Instagram is a social media platform that runs on visuals. There is very little written content and businesses usually rely on good photographs or short-form content for their social media content strategy. As a social media agency Dubai, we feel that Instagram is perfect for visual-based industries like beauty, fashion, lifestyle, travel, etc.
- Instagram stories are a great way to share authentic and raw content with users, portraying the ‘real side’ of your brand.
- Instagram reels are the new and upcoming way of forming social media engagement service.
- The concept of user generated content took rise from Instagram so ask you social media agency Dubai to form engaging content that generate better ROI from content.
X or Twitter
Personality: Trendy
The platform on social media where trends arise from or news is first broken is Twitter or X. This platform is fast-paced and news is shared in real-time with an authenticity from brands. There is no targeted advertisement on this platform but your brand can grow by curating a loyal user base from X.
- Social media agency Dubai can target trending topics and news as it unfolds on X, which will help you connect with the audience.
- Most brands use X for their social media content strategy of customer service. You can ask for feedback and provide key insights into solutions.
- Creating short and engaging tweets supported by hashtags is a great way of fostering conversations.
Personality: Professionals & Experts
LinkedIn is the grown up social media platform where experts share ideas and professionals come for a dialogue. It is the go-to platform for professionals in the field, business owners, leaders of marketing and other social media agency Dubai experts. This platform is very different to other social media management platforms but if businesses excel here then success in the B2B (Business-to-Business) becomes a reality.
- Social media content strategy for LinkedIn should be professional tones with informative content that adds value for the reader.
- Show the professional side of your business and a breakdown of how a social media agency dubai works.
- Engage in other professionals’ content and learn from this platform to gain deeper insights.
How to Signal Your Brand’s Personality to the Target Audience
There is no shortcut way of sharing branding signals that makes your audience purchase a product. Instead, the focus of any social medi agency Dubai with branding signals is to remain authentic and consistent in signalling. However, the most basic step in brand signalling is to first identify what your industry and audience demands are. A social media content strategy is based on industry trends so look for existing personalities of competitors.
In our social media engagement service, Klic suggests brands to stick to industry trends but still remain unique in their voice. You don’t want to replicate a competitor, instead you should stand out. The next step is audience connection with social media engagement service type by using the correct language. In social media management, brands should consistently use a handful of keywords to portray a consistent brand signal.
Conclusion
As a brand navigating the social media space, it is important to know that each platform has a unique personality attached to it. A social media agency dubai like Klic can help you understand the personality types so your social media content strategy is much better than competitors. On Facebook you are a friend, cool kid on Instagram, trendy on X and a professional on LinkedIn. It is possible to maintain a consistent brand signaling with different social media platforms, just contact Klic social media agency Dubai.
Frequently Asked Questions (FAQs)
Do I need to make a brand account on all social media platforms?
No, Klic social media agency Dubai usually suggests smaller brands to start with 1 or 2 platforms at most. Starting out on all social media sites can get overwhelming and consistency is affected.
What is an example of consistent brand signalling?
Coca Cola is a great example of consistent brands signalling because you will see the same tagline and red color across all social media management strategies.
