Social media engagement is a proven way to increase brand awareness and connect with your audience to develop meaningful relationships. More than 48% of consumers have interacted with at least one brand on social media before a purchase. This means that most of your target audience is present on social media platforms and to form an opinion of your brand, they are reviewing your social media accounts.
The best strategy based on this is to develop engaging content for the target audience and draw meaningful conversations. Klic as a social media marketing agency offers a diverse set of strategies that will help you increase engagement. Whether it is engagement on posts of traffic towards your website, our social media agency Dubai will help you deliver promising results.
Read this blog to get an idea about:
- Why is social media engagement important
- Tips to boost social media engagement
- Choose Klic for the best solutions
Reason Behind Importance of Social Media Engagement
If you were to ask any social media marketing agency, they will let you know that social media engagement has always been important. It is considered so because an insight into the brand through engagement helps turn consumers into loyal customers. A social media agency Dubai like Klic that has been working for years is likely to focus on increasing engagement on social media, not just the amount of times you post.
However, in 2024, an even bigger shift towards social media engagement has been seen. This occurred due to AI generated content flooding user feeds. Among content that has been generated by AI, algorithms have started favoring human interactions over posts. So naturally a post where people are commenting and replying will garner more attraction than a still post without any interaction. From the perspective of business, it is now more important to foster social media engagement than before, if you want to make sure that your social media posts can access your target audience.
Tips to Boost Social Media Engagement
Speak to Your Audience
The very first step to social media engagement is to make social media posts that speak to your target audience. They should not be aimed at the general audience or have an overall approach. Instead invest into data collection efforts and get to know your target audience. A few questions you should be able to answer are:
- Where are they located?
- How old are they?
- How do they define fun?
- What is their economic condition?
Retarget Audiences
An opportunity provided by Meta on its social media platforms is that you can re-target advertisements to a selected target audience, who have already seen the ad. Retargeted ads hold value when you qualify who the advertisement is targeted towards.
For example, to increase clicks on an ad, you can qualify only those people who have watched 50% of the ad video and then you are sure to get a click from it. When retargeting ads, make sure to account for:
- Audience segmentation based on previous behaviour.
- Tracking past interactions with original execution of the ad.
- Personalized messaging that appeals to them.
Develop Link Retargeting Strategies
Link retargeting is a bit different than retargeting ads because it helps you lead people specifically to your website. If first time targeting does not work, like making a purchase or visiting a URL, then you can retarget the link to similar users to prompt them to make a positive decision.
However, when a social media agency Dubai retargets a link to the user, the retargeting can be filtered down to responsive users. This means that you can qualify only those users who showed some interest in the link, either visited it or explored the website, then retargeting will increase the chances of generating credible leads. Retargeted links work through:
- Creating retargeting links to specific and unique content.
- Tracking user interaction with first time link targets.
- Serving ads or retargeting the link only to the clickers.
Mix Up the Content Game
On social media platforms, like Instagram, TikTok and YouTube, it is recommended to keep trying new things, instead of sticking to one format. When you try out new formats and styles with a social media agency Dubai, then it is more likely that you will reach high quality valuable content.
As a brand you can choose to create GIFs. videos, short-form content or still images, but the important thing is to mix up a few things. Whether it is Facebook ad services or posts on Instagram, experimenting with your style will help you find a branding signal that works for you. Here is how to do it:
- Diversify with the content format – videos, infographics, blogs, podcasts and more.
- Play with visual styles – photography, illustrations or graphics and user-generated prompts.
- Tone and voice can be changed – playful, casual or formal and professional.
Align Interests with Micro-Influencers
Influencer marketing is a whole other format of digital marketing that can be seen as too expensive by small businesses. However, Klis as a social media marketing agency is here to tell you that even small businesses can avail influencer marketing.
Rather than Facebook ads services or instagram targeted ads that can only reach a handful of audience, you should target the audience of a micro-influencer that works within your niche. They can be used as the brand voice and become brand ambassadors for entrepreneurial start-ups, who are looking for a unique voice. The strategy of collaborating with micro-influencers should be:
- Choose the correct micro-influencer that aligns with your niche, industry and product/service.
- Find an audience match that can be achieved via clearly defined goals.
- Build a continuous partnership, rather than a one-time paid advertisement.
Using Web Content to Make Updates
On platforms like LinkedIn and X, where written content is more commonly used, it is recommended to post regular updates about the business itself. Any social media agency Dubai will recommend opting for blogs for regular updates, but singular posts written in less than 300 words can work as well.
It is a key way to build that audience connection and working with a social media marketing agency will help you realize that engagement is built on transparency. To attain this level of engagement, we suggest:
- Creating a content calendar that has planned posts from weeks in advance.
- Stay flexible by planning content that aligns with existing trends and can adapt to evolving digital formats.
- Stick to a posting frequency, with 2 times per week at a minimum, whether it is blogs or social media posts.
Conclusion
With this blog, we hope you now have a leg up over other competitors in increasing social media engagement. Any social media marketing agency provides you with the opportunity to set up an active social media account, which increases engagement. Whether it is Facebook ads services or Instagram ads, a social media agency Dubai like Klic has got you covered.
Frequently Asked Questions (FAQs)
Why is social media engagement even important?
Algorithm of social media platforms supports accounts that display human-like interaction. Simply posting without engagement can make you less visible on these platforms.
Why should I invest into social media marketing?
There are 8 billion people on this planet and 5 billion are on a digital platform. The most eyeballs you can get for your marketing efforts is on social media and there is no other channel that can come even close.
Which platform should I focus my efforts on for social media engagement?
Facebook by Meta is the most widely used social media platform, followed by Instagram, X and TikTok.
