Forget everything you have heard about the AI (Artificial Intelligence) revolution of old-school SEO practices. Even though AI models have completely transformed the way search engines operate, they have not been able to change the core fundamentals of SEO. The rules have been adjusted with advancing technology by no re-written altogether. As a company providing digital marketing services UAE, we know very well that traditional SEO still matters.
In fact, there is data that backs our claim as well. Recent research has found that websites that were already ranking high on Google search results are 25 times more likely to be included or referenced in AI overview as well. As a digital marketing agency Dubai this is why we tell our clients to focus on improving their core SEO steps and the rest will fall into place automatically.
If you like what you heard then read ahead about:
- What has the AI revolution changed about SEO?
- Reasons that back our claim; Traditional SEO still matters.
- How to follow the rules of both traditional and AI-backed SEO
What has the AI Revolution Done to SEO?
Before we talk about the changes, let’s first realize what traditional SEO even is. Our digital marketing consultant work before AI used to be based around matching keyword queries with websites of high authority and backed by strong user intent. Conversational phrasing and clear cut answers helped us in ranking high on Google.
However, digital marketing services UAE have now upgraded much more beyond just keyword matching. AI has introduced some significant changes into SEO practices like:
- Beyond Keywords: The job of a digital marketing agency Dubai is no longer simply to match keywords in user queries. AI looks for user intent behind their query and the job of a website is to create value.
- Instant Answers: You cannot add fluff. There is no more space for website fillers because responses have to be direct so that users click through instantly.
- Concise Content: AI likes to quickly summarize information and present concise answers to users. So, you have to write website content that aids algorithms in doing that.
- Hyper Personalization: In online marketing services, your brand will stand out when it is tailored to consumer behaviour and history. Data is king and your content should reflect that.
Why and How Traditional SEO Still Matters?
Based on our previous heading, it is correct to assume that traditional SEO is no longer relevant and only those websites excel that have completely transformed their SEO digital marketing services UAE. But this is not true!
Content Quality Drives Visibility
The previous rules of E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) still matter even with AI. Quality signals for Google that help to identify good quality links and differentiate them from bad ones still depends on the quality of your content. A digital marketing consultant would advise to:
- Use trusted sources on your website and verify all claims being made.
- Use authoritative language that is based on factually correct data.
Crawling and Indexing Features
For digital marketing services UAE, crawling and indexing still hold as much value even with AI advancements. Google search engine crawlers for AI and other SEO practices will come to your website and interpret data to respond to user queries. This means that traditional SEO still matters in the sense of:
- Focus on making a well-structured website for SEO and AI crawlers.
- Ask online marketing services to keep indexing pages to be identified by crawlers.
Web Design and User Experience
As search engines evolve with AI enhancements, the previous rule of making your website easy to navigate still holds. Whether it is for users or AI crawlers, digital marketing services UAE still need to focus on making websites that convert. Invest in CRO (Conversion Rate Optimization) by:
- Curate mobile-friendly websites that are easy to navigate on multiple platforms.
- Digital marketing consultants should improve website speed and reload time.
Optimizing Keywords
Keywords form the very basis of SEO optimization for search engines and SEO online marketing services. Without keyword matching there is no context for SEO optimization to occur. So, you still need to invest in digital marketing services UAE that explore high intent and low volume keywords. It also helps when:
- Thorough keyword searches are conducted, including FAQs (Frequently Asked Questions).
- Use natural language keywords that are answered with high quality and concise content.
Backlinks Target Authority
Whether it is a Google crawler that is coming to your website for SEO or an AI crawler, website authority still matters. Score high on web authority and make sure that effective backlinks support that authority. Good digital marketing services UAE can help you with:
- Support website through good quality backlinks that help crawlers explore your website.
- A higher rate of backlinks increases your chances of being discovered by users.
Curate Your Own Hybrid SEO Strategy: AI & Classic SEO
To create an SEO strategy that follows the rules of traditional SEO diligently and is also updated to handle any AI-backed changes, you should contact Klic digital marketing services UAE. We are here providing the perfect hybrid SEO strategies that drive success. Our strategies in digital marketing consultant work focuses on:
- We focus on core strategic optimization of your website that goes beyond chasing keywords. Klic digital marketing agency Dubai is focused on identifying topic clusters and high intent keywords that bring results.
- Klic focuses on creating structured content that answers user questions with concise and summarizable data. This means that your content is perfect for schema markup based on SEO rules as well as perfectly positioned for AI crawlers.
- Our focus is on building a strong base through high authority website and brand. Our expert team ensures your website is trustworthy for all who visit. We follow a model of strong brand reputation based on clean user experiences.
- We create written content that is centered around the user. AI is focused on user intent so content also has to reciprocate the rules of EEAT based on consumer insights. Klic online marketing services leverages data from free and paid tools to create the best content.
Conclusion
In the fight between traditional and AI SEO, Klic is on the side of success for brands. We achieve this success through a hybrid strategy that optimizes both avenues through credible content, trustworthy websites and strong brand presence. For online marketing services contact Klic to achieve a well-curated website that solidly follows the rules of SEO but is adjusted to new AI-backed rules as well.
Frequently Asked Questions (FAQs)
Are keywords important in AI-backed SEO optimization?
Yes, keywords are crucial for both traditional and AI SEO practices. Make sure to use high intent and low competition keywords to rank higher on Google search results.
Has AI SEO completely replaced traditional SEO practices?
No, absolutely not. AI-backed SEO cannot replace traditional SEO because the foundational principles still remain the same. Keyword optimization, quality backlinks, website authority, EEAT content etc. still hold credibility for SEO practices.
