If a Google ads strategy feels like a guessing game, rather than sure shot growth then it is time to re-evaluate your approach. There are numerous businesses that launch business campaigns with intentions of brand growth. However, without a professional Google ads agency to provide insights and expertise, the whole venture only increases costs and doesn’t convert traffic.
In reality, Google ads is a highly profitable business strategy. An industry report by Google has revealed that for every $1 spent, $2 in profits are made. This can become a reality for your business too, but campaigns have to be managed strategically. Simply paying the pay per click services cannot work, you have to evaluate and strategize as per industry needs.
To understand the strategic use of a Google ads agency, we have written this blog on:
- Markers that indicate the need for a Google ads agency.
- Services offered by a Google ads agency.
- Hire digital marketing agency Klic.
5 Signs that Indicate the Need for Professional Expertise
Many businesses start their pay per click services by strategizing in-house and running targeted ads on their own expertise. However, if your budget keeps declining and campaigns keep underperforming, then these are tell tale signs that it is time to hire a professional Google ads agency
1. High Traffic With Low Conversion
Getting high traffic and clicks on your website is a sign of a good digital marketing agency. However, if that traffic is not making any progress in sales or bringing a return on investment, then it is of no use. This means that visitors are seeing a targeted ad, coming to your website and still not making a purchase decision.
- Your ad is reaching the wrong audience or showing up on irrelevant searches.
- The landing page is weak, with too much content and not enough CTAs.
- Poor keyword strategies can be due to broad and non-commercial intentions.
2. Poor Return on Investment
To run Google ads, pay per click services have to be hired at a cost. However, the return on these costs remains high, resulting in higher returns. If the opposite is happening, then it means that something is wrong. Returns come from ecommerce sales, engagement that leads to loyal customers and lead generation.
- Without a proper bidding strategy, you may be over spending through low value clicks.
- Being unorganized can result in draining your budget on useless strategies.
- A lack of refinement for the customer journey also results in low investment on costs.
3. Unclear Explanations for Successful Strategies
Google ads services can either result in major successes or fail to make any mark. A Google ads expert would know exactly why the strategy has either failed or succeeded. If your Google ad strategy is occasionally seeing results, but it cannot be traced to any specific changes that are working or not, then there is an issue.
- A lack of tracking means there is not evidence to know about traffic, conversions and revenue.
- Masked performance issues and not knowing the reason why a strategy has failed means that it can be repeated.
4. Falling Behind Competitors
A digital marketing agency working in Dubai works in a highly competitive environment. The bid to get on top is high and companies have to be swift in their decisions. To dominate the market, your strategy in pay per click services must be solid and successful. However, if you are falling behind then a Google ads expert may be of help
- Signs of falling behind competitors are poor quality scores and higher cost per click.
- Missing out on keyword opportunities, with low competition and high intention.
- Offering no unique value proposition, which makes you stand out from other players.
5. Inconsistency in Campaign Performance
Depending on the month or the week, if your campaign is performing well or not then it is an issue. Without any clear explanations, even the strategies of Google ads expert can vary. However, if it happens for every campaign and every month, then this is a sign that pay per click services are required.
- Not conducting regular campaign audits can result in missing out under-performing elements of the website.
- Not following market trends can mean you’re missing out on changing customer behaviour.
- Inconsistency of copywriting or keywords targeted can result in unknown fluctuations in outcomes.
Comprehensive Solutions Offered by Google Ads Agency
If you have noticed any of the 5 signs in your Google ads strategies, then it is time to contact an expert for pay per click services. Klic, digital marketing agency can be of help in this regard and curate well-formed and successful Google ads services just for you. This is what to expect:
- Campaign Planning: A Google ads agency will lay the groundwork for all your digital strategies. The agency will help you tailor an advertising approach and align them with business goals.
- Keyword Selection: There are various nuances when selecting the perfect keyword for pay per click services. Google ads experts will help you target a highly relevant keyword with minimal competition.
- Creative Development: Google ads services also include creative ad copies, which will help you stand out. From compelling oneliners to actionable CTAs, Klic will handle it all.
- Conversion Tracking: Tools will help to navigate web traffic flows from one webpage to another and final purchase decisions. A google ads expert will help you identify what element of the website isn’t working.
- Transparent Reporting: Klic digital marketing agency will transparently and clearly report on all the outcomes. Whether a campaign is a success or a failure, you will know it all.
Make Klic Your Digital Growth Partner
Want a digital marketing agency that actually works for success? Contact Klic because we are Google ads experts who can handle any niche or industry. Our expert team of copywriters and SEO professionals are capable of managing any complications in pay per click services.
- Expert driven campaigns that align with your business goals across social media platforms.
- Real time data tracking tools that can be used to refine Google ads services.
- Personalized strategies that will cater to the unique needs of your brand as well as market trends.
- Deep understanding of the UAE market, including business trends in all Dubai digital marketing agencies.
- Open and collaborative communication methods to ensure that your perspective is also heard.
Conclusion
A Google ads agency works in your favour because they are able to identify and remove any barriers to targeted ad success. For brands that conduct pay per click services on their own, common signs to spot failed strategies are low conversions, poor ROI, unclear gains and inconsistency in strategies. If you have spotted these mistakes, then it is time to hire a Google ads expert who will work for your brand and bring results.
Frequently Asked Questions (FAQs)
How do I know if a Google ads agency is correct for my brand?
You should look for industry knowledge, alignment with business goals and offers of customization.
What expertise should a Google ads agency have for campaign success?
To find a Google ads expert, look for Google certifications and knowledge for keyword tracking. Your digital marketing agency should also have a list of previous happy clients.
How do I know it’s time to hire for pay per click services?
If your Google ads strategy is resulting in high traffic but low conversions or show inconsistency, then it is time to hire a Google ads agency for their expertise.
