Organic reach on social media platforms is dying, but your brand needs these platforms to generate growth and bring in results. Although social media platforms are designed to grow business, current algorithms have hidden these options behind a paywall. Simply making a post no longer leads to a wider audience. This is where a digital marketing consultant comes in.
They will help you carve out a niche audience from a wider net, which has a demand for your sold product or service. In 2024, social media advertisements reached a peak of $219 billion, with an expected ride in 2025. A digital marketing consultant like Klic will help you narrow down social media performance to a high-conversion audience that responds to the ad and follows CTAs. Klic brings a certain level of expertise, which can adjust any budget to bring in real results and success for your brand.
You can learn how we do it in this blog by reading:
- Strategies to optimize paid ads on social media platforms.
- Content diversity on the basis of social media sites.
- Klic strategy optimization for social media.
Tips to Maximize ROI from Social Media Ads
A social media marketing agency provides critical insights into how social media platforms work, from content creation to user engagement. The best strategies of social media paid advertisements by a digital marketing consultant are as follows:
Customized Strategies to Business Objectives
When working with paid social media ads, the first step is always to establish clear goals and what you want your business to achieve from a paid advertisement strategy. With clarity of goals, it becomes easier for a digital marketing consultant to devise strategies as per your plans. For social media marketing agency tactics, there are 3 directions you can take:
- Local Leads: In order to generate leads, you want more users coming towards social media accounts for further information. A lead generating content caters on the basis of auto-populate user info.
- Driving Sales: If generating leads is not your goal, but rather you want to increase sales in an affordable digital marketing service plan then set this goal. For social media ads that drive sales, strategies are different because more products are shown and CTAs are emphasized.
- Focusing B2B: Growing your business targeted towards another business is much different than targeting a consumer. Therefore, if B2B is your sales strategy, then social media advertisements are also different.
Focusing on Different Ad Types
Just like different social media platforms offer a different type of content, variations in type of ads can also be seen. For social media advertising companies Dubai, paid social is not a singular term, instead each platform offers a different format and each format comes with unique perks:
- Videos: Paid video ads can last from 5 seconds to 30 seconds max. You can either show products in quick succession or create a quick sitdown video talking about the brand.
- Carousel: These are multi-image ads, which can be used as a feature for all the services offered of products on sale. A rotating slideshow, with similar color schemes or aesthetics is a great way of grabbing attention.
- Messenger: This is a conversation based ad, where you add a writing prompt for the audience to respond, ask a question or any other chat-like interaction.
- Leads: A lead is a form that can be filled by the target audience without them leaving the social media platform. It can raise conversion rates because special discounts are usually offered.
Targeting and Retargeting Efforts
Creating an ad for social media and running it is the easy part, but what really matters is the step before the ads is even created and that is targeting. For paid efforts of a social media marketing agency, the goal is for the right person to stumble on your ad. This is how to do it:
- Interest Based: Even in affordable digital marketing services, you can collect enough evidence to target ads towards people who like competitor brands, have certain hobbies or show specific purchasing history.
- Bidding Tactics: A digital marketing consultant will work as per your described budget, which is why bidding strategies have to be designed to spend smarter. Budget allocation can be done to target only the most relevant platforms, audiences and objectives.
- Performance Tracking: For retargeting efforts, performance tracking is highly necessary. A/B tests can be prepared to know how the target audience responds to different content, ads, CTAs etc.
Choosing the Right Platform for Social Media Ads
As a digital marketing consultant, we do not suggest our clients to conduct a paid advertisement strategy across all platforms. This is because, each social media platform has a different requirement and vibe amongst users, so running successful ads entirely depends on what brand messaging your business is following. This is how to differentiate between social media platforms:
Powerhouse of Paid Ads – Facebook:
There are over 3 billion users on Facebook, so you can find the most number of target audience on this platform. However, coming from some advertising companies Dubai, not all users on Facebook are there to buy a product. This is why, carve out a creative ad strategy that appeals to your target audience.
Beautiful Visuals that Convert – Instagram:
Meta is a larger company that also owns Instagram alongside Facebook. However, the vibes and aesthetics of Instagram are much different. Affordable digital marketing services on Instagram call for quick reels. before/after complications or meme-based advertisements.
Powered Professional Reach – LinkedIn:
We do not suggest this platform for businesses looking for affordable digital marketing services, instead as a trusted digital marketing consultant, we suggest LinkedIn for precise professional targeting. SaaS providers, B2B professionals and personal advertisement are best done on LinkedIn.
Short Videos for Bigger Impact – TikTok:
Advertising companies Dubai stick to TikTok for businesses that cater to a younger demographic or businesses that have a fun branding strategy. Other than this, TikTok does not really cater to other professional businesses, but can still have a huge impact on eCommerce websites due to the TikTok shop.
Klic Strategy for Social Media Ads
Now that you know the tips and tricks of delivering a successful social media ad campaign from a professional digital marketing consultant, the next step is to hire a trusted social media marketing agency to build your own success story. Here is how we have run successful ad campaigns for all clients by focusing on:
- Cost Per Lead: This metric showcases how expensive it is to get a paying customer from social media ads. Although values depend upon business scale and industry, but a prospect should not be costing you.
- Conversion Rate: Advertising companies Dubai call conversion rate an actionable step taken by the target audience. It can be a sale, filling out a form or simply visiting the website. At Klic, we calculate metrics of conversion based on sales.
- Click Through Rate (CTR): When a user clicks on a link or visits your website, then it is good for your brand because a CTA is being followed. Affordable digital marketing services rely on CTRs for defining success.
Conclusion
In this blog, we have presented strategies that can be used to optimize social media paid ads across all social media platforms. As a digital marketing consultant, we offer strategies of customizing your paid ads as per business objectives or focusing on diversification through different ad types. Targeting and retargeting via A/B testing is also part of strategies taken by a social media marketing agency, but you have to pick the correct platform for your brand.
Frequently Asked Questions
What metrics are relevant for my brand on social media?
The kind of metrics to navigate depend heavily on the kind of brand you have. Klic usually follows CTR, conversion, lead building and queries regarding product or service.
Are TikTok paid ads relevant for my brand?
It depends entirely on your brand. If your business is targeted towards a younger audience or portrays a young and fun branding image, then TikTok paid ads should be pursued.
What does a digital marketing consultant do?
Klic, a digital marketing consultant focuses on audience targeting and getting your core brand message across to the customer base.
